Here is some information from the press release:
A new line of water is aiming to help combat the obesity epidemic by offering the first healthy drink alternative specially targeted to kids and teens. New York-based, Let Water Be Water, LLC, announces the launch of WAT-AAH!(TM), a premium line of sugar-free, functional water for kids ages 6-15.
No other water product currently on the market for kids and teens can claim to be 100 percent free of artificial flavors, artificial colors, additives and sugar.
WAT-AAH!’s marketing aims to make water more exciting, desirable and cool to today’s youth. The bottle and graphics, the functional ingredients, the advertising campaign and the Web site were designed to captivate modern kids whose brand and design sensibilities are increasingly becoming more adult-like. The brand’s debut ad campaign, a series of 10-second spots featuring kids screaming the benefits of water, can be viewed at drinkwataah .com.
WAT-AAH! currently has 4 products available in the USA:
- WAT-AAH! Bones, the first premium water with calcium to help bone growth
- WAT-AAH! Brain, the first premium water with added electrolytes to encourage faster absorption, hydration and cooling down
- WAT-AAH! Energy, the first premium water with electrolytes and oxygen for increased metabolic function and energy
- WAT-AAH! Body, the foundation for the brand with simple and super clean water, absolutely free of sugar
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